When we started the API, it felt like a lot of time to spend, but I feel the results are promising with our first large customer signing on in August. They've been working with the API and have validated that our solution works for SaaS companies. August was a month of fine tuning the API, adding new features to that makes it easier to follow up with signers who haven't signed yet and marketing.
Let's get started!
π¬ SMS Reminders
π Daily Email Summary
β Checkboxes
π« Optional and Required Blank Fields
π Teams - Private Documents
π‘ Document Audit Trail
π₯ Support Videos
π Sales
JULY - There were four sales this month, generating $119.13 NZD Net.
AUGUST - Well we 10x'ed July. Total of 9 sales. Three of these were repeat topups.
Net sales $1,280 - 20% donated to tree planting $256 NZD
π³ Trees
July 16 trees, August 182 trees!This brings the total to 248 trees planted.For planting we're using TeamTrees.org
π₯ Marketing Update
The key takeaway is to spend about 1/2 the time on marketing.
Goodsign now has a blog feature, now it's time to create regular content. For this I generally use a tool called SEM Rush to figure out what the best content for digital signing.
I haven't done the Product Hunt launch - I need to add a video to the launch, so I'm still holding out.
Marketing Ideas - to do list - August update
β
Email SaaS founders - let them know about GoodSign and how they can empower their team and save $$$ on sending and managing contracts effectively.
β
Get more email leads and find better verticals to target. Currently thinking SaaS companies. I've seen lots of traction in customers singing HR documents and shareholder agreements.
β± Product Hunt launch
π΄ LinkedIn (haven't tried their advertising platform).
β
Testimonials on the home page with logos
β± Improve homepage & sub pages with latest features
β
Content, lots of content - need to solve this, I like the idea of using Potion.so but don't like the idea that the content will be on a subdomain like blog.goodsign.io
β±API landing page - market the API more, link to the API.
β±Promotion or giveaway?
π Stay in touch
Follow me on LinkedIn or Twitter @sponno
Thanks again for your support and for using GoodSign.
John Ballinger // founder and tree-e-o
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2 Stuart St, Ponsonby, Auckland 1011, New Zealand..